To understand the main cardiac rehabilitation target market, you first need to know who they are, what led to their cardiac condition, and what they need in order to want to change.

Cardiac Rehabilitation Target Market 1 - Age And Gender

The age that most people have heart conditions is in mid-life. And men are more likely to develop a life-threatening heart condition than women are.

Cardiac Rehabilitation Target Market 2 - Health Care

Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.

Cardiac Rehabilitation Target Market 3 - Work Habits

Today’s mid-life men are often experiencing stalled careers after devoting their lives to their work. Most have been workaholics. They feel depressed and stressed when they realize that their hard work has not resulted in the success that they expected. This realization leaves them depressed and heightens their inclination to heart disease.

Cardiac Rehabilitation Target Market 4 - How Well Are They Adjusting To Middle-Age?

Many men don’t adjust well to mid-life changes. They resent their loss of physical strength, mourn their reduced sexual appetite and appeal, and generally feel inadequate. This further adds stress to their lives and damages their health.

In spite of their depression and negative feelings, many fail to find an outlet to reduce their stress. They don’t talk about their feelings. Instead they bottle them up, expressing them only through self-destructive behavior. This further increases their tendency to have heart problems.

Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections

Some of these men become motivated to change their behavior because they want to live to be with their family members. Even those who originally resist change can sometimes be persuaded by a loving family member to improve their health. Living for themselves may not motivate them to change, but love for family members sometimes does.

Cardiac Rehabilitation Target Market 6- How Willing Are They To Change?

After a heart condition manifests itself through a heart attack, hospital stay, or surgery, some men change their unhealthy ways. Others refuse to make the changes needed to fully recover. Those willing to change and adopt a healthier lifestyle comprise the best target market for cardiac rehabilitation. Those, who refuse to change, often die within five years.

These factors identify the cardiac rehabilitation target market as mid-life men, who are willing to change their ways in order to prolong their lives.