Hoo Boy Online

Years ago selling a horse included putting an advertisement in a publication and wait for calls. Today with the Internet, many new avenues are available to selling your horse. Once you have chosen where to advertise and picked out a price you need to write your advertisement.

When writing your advertisement make sure you focus on the positive, but don’t over embellish. If your horse would make a nice hunter but has not been started over fences then make sure to say they are a prospect. Your horse is a nice horse but it cannot be a 17 hand jumper and a 14 hand cow pony. You my lose a real buyer when you try to make your horse everything for everybody.

Don’t forget to include any extras benefits your horse has, like breed or specialty incentive funds or state programs for which your horse is eligible. These often will add hundreds or even thousands of dollars to a final sale price. One such program is the Kentucky Breeders Incentive Fund (KYBIF). If you have horses for sale in Kentucky, then this should definitely be listed. This also applies if you have Kentucky Stallions eligible for KYBIF.

Make sure that you research your horse’s pedigree. Some breeds require you to pay a few dollars for a report but it is usually well worth it. While being well bred is not the end all, it does give a buyer a good idea of the horse’s potential. Having a show record or being related to successful horses will enhance the appeal of the horse and help you sell quicker and for a better price.

This entry was posted on Sunday, February 8th, 2009 at 12:35 pm and is filed under Business, Family, General, Marketing, Social, Web Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.