Targeting Seniors for Mobile Phones
Targeting Seniors for Mobile Phones Apr 5, 2006 - Linknet Business - marblehost.comI remember my grandfather telling me about his first experience with the telephone. It was 1942. He had just enlisted, was in St. John’s, Newfoundland, undergoing basic training before crossing the great North Atlantic for eventual deployment in Italy. Free sms service - Send gsm sms to German mobile phone users It was his first trip in eighteen years outside his outport home, population 200, give or take a half dozen babies. A lot of firsts witnessed that year, but eighty years later, of all the stories he told, the telephone story was his favorite. Not so much a story, but an acknowledgement of wonder. Grandfather had relatives in St. John’s and a young female cousin took a particular shine to his lack of technological finesse. The girl would get a grand chuckle watching my Grandfather answer the phone, watching his confused attempt to put the correct end to his ear and howl with laughter as he screamed into the mouthpiece in his fervent attempts to be heard by the unfortunate caller. The story seems somewhat ludicrous in a world wired for global communication, but there remains a large segment of our population for whom the cell phone is as mysterious today as it was sixty years ago. Strangely enough, that segment is the same populace that witnessed the birth of this powerful mode of communication. Cell phone designers have yet to focus on this potentially huge market, perhaps because seniors themselves profess a disinterest in cell-phones. The mobiles are too small, the buttons are a hit or miss, and cell phones require a degree of technological savvy that seniors either can’t or won’t master. There is, however, a market here, and better yet, there’s a need. Community-help organizations are already collecting and recycling old cell phones, reprogramming the donated dinosaurs to call only 911. Seniors carry these recyclables with them at all times and take comfort in the security they offer. Recent cell phone designs include one-button phones that connect to a call center where seniors are rerouted to find assistance with daily needs and activities or emergency response relief. The possibilities are enormous. I recall my own first cell. In comparison to today’s model, it was as big as a boot, and I quickly became embarrassed with its large, ugly personae as friends and colleagues switched to the neater, streamlined version. Truth is, though, that model was a good fit for Gramps. With hearing not as keen as it was sixty years ago, that oversized earpiece was pretty much the right size for my grandfather, and the mouthpiece fell into the right area. With a quick push of his glasses to the top of his head, he could easily read the numbers. He needed that loud ringbone, too. Gramps hears music and he’s yelling for someone to turn off that darned radio. What is required by designers and service providers is a rethinking of the consumer. Seniors are besought with physical and limitations that require modifications in cell phone design, options, and service. In many ways, the modifications are already there. For this particular segment of the population, we need to step back a little, rather than surge forward. Bring back the wonder. Give Gramps a cell-phone he can call his own. Visit www.marblehost.com or http://www.mad4mobilephones.com for help building links and choosing a mobile phone. == Reduce mobile phone costs - Save hundreds of dollars on your mobile phone costs with this Insider's comparison guide ==
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