Copywriters are in huge demand. As a freelance copywriter, you’ll need to decide what kind of copywriting services you can offer your clients.

Copywriters write many different kinds of business documents, usually to do with advertising and promotion.

Although there are many different kinds of copywriting services you can offer, let’s look at four kinds:

1. Advertising copy - every business needs to advertise

Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.

The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising - writing scripts.

2. Direct sales copy - someone has to write junk mail, it might as well be you

Writing direct marketing copy is a lucrative form of copywriting. It’s salesmanship in print. Direct marketers write copy for sales letters both online and offline.

Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.

3. Web copy - copywriting for the Web

Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.

4. Public Relations copywriting: you’re a spin doctor

There’s much more to Publication Relations (PR) copywriting than press releases. A PR campaign may involve writing a series of press releases, along with company backgrounders and bios of the company principals.

As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.

In these four areas, we’ve only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.