by Ian Traynor

One of the largest sellers of digital products is ClickBank, with over 10,000 merchants using is to distribute their products.

ClickBank is great for merchants. It provides an affiliate scheme and processes credit cards on behalf of the merchants.

If you’re wanting to start making serious money by selling products as an affiliate, ClickBank is also ideal. Just set up a free account, decide which ClickBank products you want to promote, get the special ClickBank “hoplink” for those products and start sending people to the merchant’s sales page through your ClickBank affiliate link. Then start raking in the cash - usually at least 50% of the selling price.

Sounds easy, doesn’t it! But life is never that simple. The truth is that most ClickBank affiliates make little or no money from promoting ClickBank products. Assuming that they’re not lazy and do actually put some effort in to promoting the products, they often go about it in the wrong way.

Promotion techniques such as putting banner ads on a website or adding affiliate links to either email and forum posting signatures, are not enough to convince people to buy anything through your ClickBank affiliate link.

Let me show you a method which I’ve used to great success. OK, you have to work at it a bit, but it will be well worth your while:

Building Product Review Pages

You need to write a review for any product you want to promote as an affiliate. The purpose of the review is to “pre-sell” the product. You need to get people in a favorable frame of mind so that when they visit the sales page through your affiliate link, they are much more inclined to buy.

An increasing number of people, before they buy something, do a little research to find reviews of that product. They’ll type something like “review + product name” into Google. You can see for yourself how many reviews there are for a product by doing just that.

Unfortunately, many people, even though they realise the benefits of review pages, still make elementary errors.

How To Write Better Product Review Pages

1) If you simply write about the good things in a product, you will be unconvincing. It’s not hard to find a few minor faults in a product. And, of course, you make sure that the good points heavily outweigh the bad points!

2) Your purpose isn’t to sell the product. That’s the job of the merchant’s sales page. Remember, you are aiming to send people to the sales page through your link, almost convinced that they want the product.

3) You mustn’t use words and sentences taken straight from the merchant’s sales page. Your review will lose all its impact if you do this. It will no longer be seen as impartial.

4) Ideally, you should already have used the product before you write the review. Ask the merchant for a complimentary copy of the product saying that it’s for a review. Many merchants will be happy to do that.

5) “Comparative reviews” are very powerful. Just find other products which satisfy the same sort of needs, and review them alongside the product you really want visitors to buy. A “star rating” system is a good idea in a comparative review. You will, of course, give the main product more stars than the others!

So now it’s time for you to start to put this strategy into action and increase your profits from selling ClickBank products. The tools in my ClickBank ToolKit are designed to make this strategy much easier to use.

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