Hoo Boy Online

As an increasing number of businesses and individuals are learning the merits of online PPC advertising, there may be some inclination that the potential effectiveness of an AdWords campaign is diminishing with such a saturated market. But this simply isn’t true. You can still run a very effective and profitable AdWords campaign if you know what you’re doing. Here are four useful techniques to bear in mind.

The first thing you should do is carefully consider your keyword strategy. Just because a PPC service offers a relevant keyword generation feature doesn’t mean you have to use it. Be very selective and precise with your keywords, and do your homework. Make sure that your keyword doesn’t have a double meaning or overlap with another industry. The last thing you need is people clicking up your ads who have no intention of buying your product or service.

Second, it is a good idea bid for the first page, but not for the first spot. What does this mean? It means that unless you are truly aiming to dominate the Internet landscape and be at the top of your industry, you shouldn’t worry about getting in the top slot on a SERP (search engine results page). If you are in the top ten spots, then you will appear on the first page of Yahoo results, though it varies for each service. Try to let your ad do the selling, not your position. Placing yourself at the top of the search results is a two edged sword - you will get more clicks, but they will not be as targeted.

The third strategy for running an effective AdWords campaign is to test, test, and then test some more. Don’t leave your campaign unmonitored and just everything is going to plan just because it did the week before. Your profitability of your keywords will likely be in a constant state of flux. As such, you need to continually monitor and test their effectiveness. PPC advertising is an open marketplace, and so ebbs and flows are to be expected on a monthly, weekly, and even daily basis.

The last Google AdWords technique you should consider is placing ads on relevant websites instead of just SERPs (search engine results pages). These ads are placed on a cost per impression basis (usually by the thousand) instead of a cost per click basis, and appear on websites that cater to your target demographic. This can be a great strategy for picking up cheap clicks.

By implementing these four easy solutions, you can increase your chances of success in the PPC industry. Good luck.

This entry was posted on Thursday, July 24th, 2008 at 11:17 am and is filed under Advertising.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.