Hoo Boy Online

Impact advertising should play a major role in your campaigns. Understanding how memories are stored as pictures will help your be more effective. “A Picture is worth a thousands words”, sums it all up.

Remembering the written and speken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.

In addition to memories, emotions play a critical role in decision making. It is important for marketers to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Emotions are driven by the influence our memories have on us. So, we want our business marketing to spur emotion.

Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.

Buyers need to access emotions to shape their behavior. You need emotion to generate consistent traffic. People want to be moved into action. A good marketing approach is to find out how people relate to your product and experiences. These experiences spark certain emotions which drives their behavior.

The next time you watch a commercial with lots of emotion and lights, think about the fact that what they are trying to do is to tie their product in with your happy emotions by association. There are very few words in these commercials, but lots of emotions.

Unveiling common emotional responses will give you insight on what you must do and say to succeed with internet marketing. How your customers feel about your product is an important question. We want our customers to trust us. Understanding the mind will help you greatly with an online traffic formula.

This entry was posted on Tuesday, March 25th, 2008 at 3:28 am and is filed under Online Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.