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e_Marketing Blog |
Linknet-News.com features news articles and news items in various categories including Health News, Real Estate News, Finance News, Marketing News, Business News, Entertainment News, Travel News, and more... AOL Considers Offering Free Membership According to the Wall Street Journal, AOL is considering offering its full suite of services free to anyone with a high-speed internet connection. That includes free email. AOL's objective would be to make a clear distinction between AOL membership and AOL dial-up services. While this would not stem the tide of members moving away from their standard dial-up service to other high speed internet providers, it would give subscribers a reason to continue on as AOL members even when using an alternative provider. ^^^^^^^^^^^^^^^^^^^^Web hosting reseller - Resell high quality low cost web hosting. Web Site Package - Choose from a Web Site Package that suits your needs. Media Detective helps remove porn from your PC. Link Aufbau - Pagerank-Optimierung durch Aufbau von Links Inventory Software - Wasp Barcode inventory control and inventory tracking. Press release writing software - Create and send your news release.^^^^^^^^^^^^^^^^^^^^ Internet users in the U.S. are quickly moving to high speed, and that includes many of AOL's subscribers. The erosion of members has been steadily gaining speed since 2002 when the company had 26.5 million subscribers. In the first quarter of 2006 alone AOL lost 850,000 to high-speed providers. AOL membership now stands at around 18.6 million. The company estimates that about one-third of its current customer base already has high-speed access, and according to the report, they expect about 8 million would take advantage of the free membership offer. That would result in a loss of $2 billion per year in subscription revenue. AOL would offer its services free to high-speed users and those using another dial-up provider. At the same time they would continue to offer a paid dial-up service. In other words, the company would be making a sharp distinction between its dial-up access service and its other membership services, making the latter free and opening it up to anyone. They would then attempt to recover lost subscriber revenue by expanding their membership base and selling more advertising on their membership network. According to the report, this radical, almost desperate sounding proposal was presented to top Time Warner executives in New York by AOL Chief Executive Jonathan Miller. |
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