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e_Marketing Blog What Makes A Good Blog? Since I'm writing a series on "Creating A Successful Blog" I've been looking (not very diligently) for other opinions on what makes for a successful blog. One thing I've discovered is that there is no magic answer to this question. First of all, every blog speaks to a different audience in a different tone of voice. So what one group likes another group will find boring or maybe even overtly aggravating. I stumbled on an instance of this today when I followed a link from Lisa Barone's post called "Six Kickass Writing Resources for Bloggers". First on her list was "What Makes a Good Blog?" by Merlin Mann. Now I must admit there are several things in Merlin's list which I agree with, but I find the overall tone fairly aggravating. For instance, he says, "People start real blogs because they think about something a lot...They make and consume smart forebrain porn. So: where do this person's obsessions take them." Frankly I don't see why "obsession" is a necessary part of blogging. Is it because in order to do real blogging we must express our personality; and expressing our personality necessarily involves creativity; and because creativity is so relatively scarce and difficult that it will not happen without an obsessive focus on something? Or is this just the way an obsessive person looks at it? Of course it takes all types. But there is a certain arrogance and air of superiority about talk of obsession and creativity that I can do without. SmartyPig Social Saving Here's an interesting idea. SmartyPig.com is like an online piggy bank with a social twist. You create an account where you set a specific savings goal. Say you want to save for a new computer. You need $1,000. You create an account and then let your friends and family know what you're saving for. They can make contributions (or not). You can contribute to their accounts too. SmartyPig also has partnered with "top retailers" to offer you deals and cash incentives. It's free and you can even earn interest on your deposits. Communicating With Your Real Estate Agent In an article called The Future of Real Estate Communication Phoenix area real estate specialist and blogger Jay Thompson suggests that agents who want to be in the loop with the next generation of home buyers had better understand the communication media they use. Text messaging is something that has become second nature to young people as young as 9 or 10 years old, and it has basically made email obsolete as a way for teenagers to communicate with one another. Thompson reports that in December his two teenagers sent and received about 10,000 text messages - that's about 83 messages each per day - while his 17 year old son claims to have sent maybe 10 emails in the whole month. On the other hand Thompson himself - a technology savvy parent and real estate agent - has more than 5,000 email messages in his inbox, and most of his own text messages have been back and forth with his children. So there is clearly a "generation gap" when it comes to the use of electronic messaging. As he says, "The point is, the way we communicate is changing. According to some researchers there will be 2.3 trillion text messages sent this year. Wikipedia says that 80% of 13 – 24 year olds use text messaging (compared to 18% of 40 – 49 year olds). That’s a whole lot of texting by a whole lot of soon to be first-time home buyers." The other change that has already taken place over the last couple of years is the way an increasing number of people use social networking sites like Facebook and Twitter. People who would not think of using a stuffy email message to talk to each other find themselves commenting to each other back and forth through Facebook and Twitter. Not only are these becoming mature communication channels between people, but companies and entrepreneurs are finding innovative ways to interact with customers and prospects through these massively popular media. The bottom line is that real estate agents will have to accommodate themselves to the communication media used by their clients. That means if they want to reach young people who are plugged into these non-traditional modes of communication, they themselves will have to become plugged in. |
Linknet-News.com features news articles and news items in various categories including Health News, Real Estate News, Finance News, Marketing News, Business News, Entertainment News, Travel News, and more... Apr 26, 2006 - Linknet Internet News Link Popularity - Linkpopularity durch professionellen Linkaufbau - text links to get traffic and build your search engine ranking. Get 50 Links a Month - Forget about link exchanges. High quality links. Get FASTER Download Times By Making BIGGER Web Pages! by Michael Hopkins |
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