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e_Marketing Blog Communicating With Your Real Estate Agent In an article called The Future of Real Estate Communication Phoenix area real estate specialist and blogger Jay Thompson suggests that agents who want to be in the loop with the next generation of home buyers had better understand the communication media they use. Text messaging is something that has become second nature to young people as young as 9 or 10 years old, and it has basically made email obsolete as a way for teenagers to communicate with one another. Thompson reports that in December his two teenagers sent and received about 10,000 text messages - that's about 83 messages each per day - while his 17 year old son claims to have sent maybe 10 emails in the whole month. On the other hand Thompson himself - a technology savvy parent and real estate agent - has more than 5,000 email messages in his inbox, and most of his own text messages have been back and forth with his children. So there is clearly a "generation gap" when it comes to the use of electronic messaging. As he says, "The point is, the way we communicate is changing. According to some researchers there will be 2.3 trillion text messages sent this year. Wikipedia says that 80% of 13 – 24 year olds use text messaging (compared to 18% of 40 – 49 year olds). That’s a whole lot of texting by a whole lot of soon to be first-time home buyers." The other change that has already taken place over the last couple of years is the way an increasing number of people use social networking sites like Facebook and Twitter. People who would not think of using a stuffy email message to talk to each other find themselves commenting to each other back and forth through Facebook and Twitter. Not only are these becoming mature communication channels between people, but companies and entrepreneurs are finding innovative ways to interact with customers and prospects through these massively popular media. The bottom line is that real estate agents will have to accommodate themselves to the communication media used by their clients. That means if they want to reach young people who are plugged into these non-traditional modes of communication, they themselves will have to become plugged in. Upgrading to Wordpress 2.7 Just finished upgrading one of my many Wordpress blogs to v 2.7 - the newest upgrade which was released on Dec. 10 makes several attractive improvements to the interface. This upgrade is not so concerned with functionality as it is with improving the user interface. I was able to upgrade my Article Marketing blog in about 15 minutes when all was said and done. There were no suprises and no hitches along the way. I'm sure subsequent upgrades on other sites will go faster. What Makes A Good Blog? Since I'm writing a series on "Creating A Successful Blog" I've been looking (not very diligently) for other opinions on what makes for a successful blog. One thing I've discovered is that there is no magic answer to this question. First of all, every blog speaks to a different audience in a different tone of voice. So what one group likes another group will find boring or maybe even overtly aggravating. I stumbled on an instance of this today when I followed a link from Lisa Barone's post called "Six Kickass Writing Resources for Bloggers". First on her list was "What Makes a Good Blog?" by Merlin Mann. Now I must admit there are several things in Merlin's list which I agree with, but I find the overall tone fairly aggravating. For instance, he says, "People start real blogs because they think about something a lot...They make and consume smart forebrain porn. So: where do this person's obsessions take them." Frankly I don't see why "obsession" is a necessary part of blogging. Is it because in order to do real blogging we must express our personality; and expressing our personality necessarily involves creativity; and because creativity is so relatively scarce and difficult that it will not happen without an obsessive focus on something? Or is this just the way an obsessive person looks at it? Of course it takes all types. But there is a certain arrogance and air of superiority about talk of obsession and creativity that I can do without. |
Linknet-News.com features news articles and news items in various categories including Health News, Real Estate News, Finance News, Marketing News, Business News, Entertainment News, Travel News, and more... Credit Bureaus Adopt New Credit Scoring SystemMar 23, 2006 - Linknet Finance News Credit Bureaus Adopt New Credit Scoring System Mar 23, 2006 - Linknet Finance NewsThe three major consumer credit bureaus in the U.S. have recently created a new credit scoring system that will give financial institutions a more consistent evaluation of the credit worthiness of applicants. == Florida Mortgage Guide - Free CD and workbook == The three agencies -- Equifax, Experian and Transunion -- have introduced the new system called "VantageScore". The new scoring system will be used immediately for reporting to banks, lenders, and credit card companies, and will be available to consumers later in the year. This means that instead of the companies providing three different sets of evaluations -- often quite different -- there will be much less variation within an applicant's file. All three companies will be using the same formulas to arrive at their credit evaluations. A spokesperson for the group said scores will be "virtually the same across all three of the national reporting companies." But consumer advocacy groups are not impressed with the new system. Since one of the biggest problems with credit scoring -- outdated information -- will not be addressed by these changes. The new system will still be working with the same raw financial data -- the same data that is generally riddled with errors and outdated information -- and so is not likely to be any more accurate. Fico scores, which are used by many in the mortgage business, will remain unchanged. The Fico system was developed more than 20 years ago by Fair, Isaac Corp. of Minneapolis. Younger generation prefers debit to credit cards It seems many in the 18-35 demographic have been convinced that credit cards are things to be avoided, and, instead, opt for debit card transactions when given the choice. The mindset of this younger class of adults is that credit card debt is something to be avoided. And more importantly, many have been convinced that undisciplined use of credit cards can land them in credit trouble. But it is not likely that this avoidance of debt carries over to larger purchases like homes, cars, furniture, trips, etc. where even the disciplined person is not likely to have the disposable income to pay with cash. So there is perhaps something illusory about the security provided by debit cards. This applies also to the assumption that debit cards only let you spend what you have. Many financial institutions will actually let debit card users go into overdraft, and then sock them with hefty fees and interest charges. Some financial institutions charge as much as for every transaction that occurs while the account is overdrawn. Identity fraud can also be handled differently for holders of debit cards. With credit cards consumer protection laws limit the liability for identity fraud to . With debit cards, however, in most cases the card holder must notify the card issuer within 48 hours, after which time the liability passes to the card holder. In other words, if your money disappears due to someone stealing your debit card, you may very likely lose it all. Mortgage Marketing - How To be A Loan Officer | Hundreds of Real Estate Articles
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