The importance of a good domain name to a website cannot be undermined. An interesting domain name never fails to attract web surfers to click through and check out. If you think finding a good domain name is difficult task, you are wrong! Do you know where you can get a fantastic domain name easily without too much effort? A good keyword makes a good domain name,. It is very important to craft your domain name using suitable keywords. This is your lucky day-this article will teach you how it is done easily!

Start by researching for a search engine optimized keyword that can be a part of your domain name. A keyword analyzer is the tool that can help you do this. You will able to find such tools by searching on popular Internet engines. Think of a sample keyword that tells about what your site is and enter it into the tool. The analyzer tool will display several options for this sample keyword. Choose those keywords from this list that describe more about what your website is about. You’re site is better search engine optimized if you use a long tail keyword because there will be fewer webmasters who will choose them. Now, you can begin thinking about your real domain name.

The company that provides domain names will let you know if a particular domain name is available. The domain name service will also suggest alternatives if the one you put in is not available. Put in your keyword first - this way you can better use this tool. You will get other recommendations if this particular keyword is not available to use as the domain name. You must definitely consider any suggestion that has the main keyword and a .com suffix. You will have to use your creative mind to think of options if this is not present. By putting in filler words in the domain name, you may be able to find an available option that still keeps your keyword.

Most people use ‘a’, ‘an’ and ‘the’ for such filtering purposes in their domain names. Search engines will overlook such words. Therefore, your domain name gets optimized and also remains better in the visitors’ memories. Use numbers at the end of the phrase. Any number like 80 or anything else will do. If you get everything but the .com, this is what you must do.

In some cases, another extension does not matter, especially if the keyword is immensely popular. You may think of extensions such as .org, .biz and .net. It is possible for you to use a national or state-wise extension if a global or local website is the same thing for you. You can well understand that it is much wiser to be on the first page in the Indian Google than to be on the 86th page in the American Google! You don’t need to know rocket science in order to design a domain name that’s suited for the search engine purposes as well as for the users.

In Closing

Only 10% of the success of your domain name depends on your intelligence. The rest depends on the keyword analyzer tool. The last straw, when nothing else works, is to resort to the extensions.

Posted: June 30th, 2008 under Online Marketing.
Comments: none

Believe it or not, you may have money slipping through your fingers right now Simply because you are not tracking your website’s activity. Tracking may sound difficult and time consuming, but with the available software today and free tools out there, you really have no reason to not track your web statistics.

Essentially, tracking is just recording how your promotional campaigns are progressing. Take for instance, you are making use of Google Adwords to promote a particular product review page. Pay-per-click advertising costs you money and if you do not pay attention, you may be wasting your hard earned cash. Statcounter, a free tool, can tell you not only how many visitors you have had today, but also where they came from, what keywords they used to find you, and many other stats.

Likewise, there are many high traffic websites out there that offer advertising on their sites for a price. How are you to know whether or not you are getting the most bang for your buck? The first time you pay for advertising on a particular site, watch the amount of click-throughs you get from that particular ad on your “came-from” statistics. (Also available on Statcounter.) Take the amount of visitors you receive and the amount you paid for the ad and you can calculate your basic cost-per-click. Sometimes advertising on privately owned sites can be more beneficial financially.

An idea that I you can put into use right now is creating different URLs for different promotions. Tracking doesn’t only have to target where visitors are coming from. You can also use tracking to determine which headline is the most profitable, which background catches a person’s eye, which buttons get the most clicks. The main idea here is conversions. The more traffic your site gets, the more accurate your test results will be, but in order to perform this task you will have to display both versions of the page simultaneously. The best way to do this is with a split test software. Sometimes these can cost quite a bit, that’s why I am offering you one for free. Get your Free Split Test Software.

Many techniques exist for tracking and you will find the ones that work best for you. Promotions cost money in most cases. By monitoring which promotional costs are the most productive you will decrease your costs, which will increase your profits. The main point here is to acknowledge the fact that not tracking your webstats is hurting your profits.

Posted: June 30th, 2008 under Affiliate Programs.
Comments: none