A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.

If you’re not trying to sell back-end products to your customers, you’re making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don’t trust your business yet.

Below are ten killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.

2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After people order your first product from your web site, take them to a “thank you” web page and include your back-end product ad on that page.

5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.

6. If you’re selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.

7. Give your customers a free membership into your “customers only” private site. You could include your ad for your back-end product somewhere inside the private site.

8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.

10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.

Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.

Posted: June 5th, 2008 under Advertising.
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The day may come when people do all of their researching and reading online but it isn’t here yet. Fiction, of course, will always be in print it would be hard to curl up with a good novel in front of the fireplace on a cold winter day with a computer.

Research, however, may eventually all be done online. People buy ‘how-to’ books and books that are devoted to solving their problems and/or making their lives better every day. By identifying the hot market books that are being sold in bookshops (online and off line) you can identify a hot niche marketing topic.

Go to the bookshops in your area and take note of the kinds of non-fiction books that are stocked. You should particularly note the ones that are self-help or how-to books. If you can create the opportunity, ask the stock boy which ones are selling the best. He’s the one who knows what is being restocked most often. That failing, ask a floor salesperson the same question. Asking the bookstore owner or manager is the last option. They are more likely to be pushing the books that aren’t selling well in order to make a sale. Learn by whatever means you can which self-help or how-to books are the hottest sellers.

Another option is the online bookstores. You can’t, of course, ask for information from a person but you can research the site and determine which of the non-fiction self-help or how-to books are highest in sales.

Finding out what books people are most often buying can give you some insight into what the hot market subjects are. Armed with this information, you can go about creating a niche marketing website that will have a better chance of becoming successful.

Posted: June 5th, 2008 under Marketing.
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Broadband DSL has opened a whole new world of creative opportunities for individuals and businesses alike. DSL has made ordinary internet browsing extraordinary. With astounding speeds and reliable connections, broadband DSL puts a new spin on sending and receiving e-mail, streaming audio and video, and all internet activities that are best preformed with a dependable speedy connection.

Broadband DSL connection speeds vary, but the average DSL connection rate ranges on average between 128 kilobits per second all the way up to 1.54 megabits per second. Typical dial-up modems can’t even come close to reaching typical broadband DSL speeds.

Businesses and employees benefit greatly from the technology of broadband DSL. Office networks can be accessed at lightening speed from home or anywhere that provides a broadband DSL connection. Video conferencing and virtual meetings lower and often eliminate travel costs and miscellaneous expenses by implementing the power of technology. Broadband DSL often makes the impossible, possible.

Broadband DSL allows subscribers to use the same telephone line for telephone communication and internet access. Broadband DSL uses frequencies that go way beyond the frequency range of regular telephone service, so data transfer speed with DSL is considerably greater than other options. Unlike cable modem internet service, the speed of broadband DSL depends on the distance the provider is to the DSL subscriber and connection speed chosen by that DSL subscriber. DSL is generally faster than broadband cable modem service because of greater amounts of bandwidth availability. Broadband DSL is a dedicated internet link that can be counted on for speed and reliability.

Security is another plus for broadband DSL users. Broadband DSL subscribers use their own private telephone lines to make contact with their DSL service provider. Cables and lines are not shared by other internet subscribers, and therefore user access is private and very secure.

Many DSL access providers are now offering low start up fees for the first 6 to 12 months of your service. You can choose from multiple providers like Earthlink, Verizon and Bellsouth. Business DSL is now available in many areas and is being added to many more cities and towns daily. Broadband service usually runs between $19 and $79 per month, depending on the plan you choose (residential vs. commercial, 512K vs. 3M, etc.)

Posted: June 5th, 2008 under Communication.
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When you own a company, it is a good idea to be worried about the safety of your company, as there are always people around who will try to take something from your business. Some people worry that having too many computers with access to the internet will allow them to contract worms and any number of different kinds of viruses. Other businesses are concerned because they believe that their important information will not be kept confidential. If you choose to go with a successful Microsoft exchange server 2007, your computers and information will be completely safe. Still not sure? Ask the US Army.

Microsoft Exchange Server 2007 and the US MilitaryIn 2007, the US Army became one of the first people to test Microsoft exchange server 2007. They were checking it to see not only how well it worked, but how secure and safe things were as well. What they found surprised them greatly. They discovered that not only did it help them to do things faster and easier, but it also helped to lower overhead costs and to improve the administrative capabilities of their teams. In short, the US Army discovered that Microsoft exchange server 2007 was a much safer product that they had realized.

Keeping Things SafeYour emails back and forth to your clients and your colleagues are important, but what about the emails that go back and forth in the military? In many, information about where troops are being sent is passed from one general to another, which needs to be kept quite and out of enemies hands. Microsoft exchange server 2007 works hard to make sure that everything you send is completely confidential. The only people who will have access to the information are the person who sent it and the intended recipient. At no time will your email find its way to the wrong person.

Microsoft exchange server 2007 also helps by protecting your computer from worms and other viruses. By using top of the line virus protection, Microsoft exchange server 2007 allows you not only to not have to worry about viruses, but to get the best protection for the least amount of cost.

Dropping CostsIf you’re worried about the rising cost of the economy, much like the US Army is, now is the time to drop costs as much as you can. The US Army found that using Microsoft exchange server 2007 allowed them to save thousands of dollars on hosting fees, and gave their employees that important ability to connect with home, and their loved ones, whenever they desired to.

Microsoft exchange server 2007 is not just a program, it is the program. This program allows you not only the ability to synchronize your entire company with just a few quick clicks of your mouse, it also gives you the ability to cut costs and secure your company from those who would harm it on the internet.

Posted: June 5th, 2008 under Web Hosting.
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