Conversational Hypnosis Is A Powerful Sales Weapon
You may know about many proven sales techniques used by successful salesman. But have you heard of conversational hypnosis? Do you know how this interesting sales technique can be used to increase sales?
What is conversational hypnosis? Conversational hypnosis, often referred to as covert hypnosis, is actually a communication style. Some people use conversational hypnosis without knowing that they are using it. People use the communication style for various reasons, but it’s well known as a way that successful sales executives communicate with their clients. By purposely applying conversational hypnosis, the salesperson is able to project their message in a way that encourages the client to agree and cooperate.
Developing somewhat of a relationship with the client is pertinent when using conversational hypnosis. A salesperson can begin the relationship by initiating a conversation that is sure to create a connection with the client. The salesperson chooses something that he obviously has in common with the client, or something that is universal. Once the client can identify with you, move on to using persuasive words and body language that can influence the client’s actions.
A key element in using conversational hypnosis is to be able to influence people without the use of words. For an example, an air conditioner salesperson may want a customer to know how hot the outside temperature is. Rather than say the obvious, he can simply make a point of looking at the thermometer on the wall. Most likely, when the salesman looks at the thermometer, the customer will too. The salesman has told the customer how hot it is (and how much he needs an air conditioner) without saying a word.
Another approach, which is more verbal and direct, is to tell someone not to do something or think of something. As you may know, this automatically makes you do or think of what was spoken of. This approach is often referred to as reverse psychology. You may have heard parents talk about using reverse psychology to get their children to do what they want them to do, but reverse psychology is an important factor in conversational hypnosis. Reverse psychology can be effective because when a particular phrase is used, the mind has to process the phrase by using some point of reference.
Another popular sales approach is for the salesperson to plant a direct thought in the mind of the customer. The salesman will use direct language such as, “Think about how nice your floor will look after you’ve waxed it with this floor wax.” The words of the salesman will cause the customer to think positively about the product and the customer’s opinion of the product will change as he thinks only about how shiny the floor will be if he buys and uses this wax.
At some point, everyone has been susceptible to conversational hypnosis. We often make purchases because of a subliminal message we’ve received in TV ads, or on the internet. Telemarketers are good at using conversational hypnosis to persuade us to purchase things over the phone that we would not normally purchase. Even children use conversational hypnosis to convince parents to buy them new toys.
If you’re serious about boosting sales figures, you should strongly consider learning and applying conversational hypnosis methods. The simple method of causing the customer to connect with you and see your perspective, rather than their preconceived notions, is very effective and, when mastered to the point of not being detected by customers, can significantly increase sales for you and your company.
Posted: May 26th, 2008 under Marketing.
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