by Sam B. Goldberg
You should care precisely because of what Facebook is: the #1 social activity website in cyberspace and the impetus for Web 3.0 (above Web 2.0) and the semantic web. Only three and a half years old, Facebook has witnessed a sudden explosion in popularity - with the computer biz’s biggest players all vying for a piece of the action.
You may have seen the headlines; pitting Microsoft, Yahoo! and Google against each other in a battle to “own” a piece of the internet’s hottest site. When the dust settled, Microsoft laid claim to the prize, paying an almost unbelievable two hundred and forty million dollars for a 1.6 percent stake in Facebook. Using “Microsoft math,” this means Facebook is now worth approximately fifteen billion dollars.
Why the big payday for Facebook? Microsoft is afraid of losing control of the next generation of computer users, who make up a big part of Facebook’s user base. With Google’s aggressive internet marketing presence becoming a fact of life, Microsoft has no choice but to throw cash at Facebook so it won’t be left behind. Kevin Johnson, president of the platforms and services division at Microsoft, called the epic deal a “major advertising syndication win for Microsoft.”
It’s also a major win for Facebook’s continuing growth. The company will be doubling its workforce in the next year and will be aggressive in its international expansion. Facebook is also expected to announce a new advertising system very shortly. “We were very fortunate to have a lot of folks interested in a partnership with us around advertising,” said Owen Van Natta, chief revenue officer of Facebook.
What makes Facebook the biggest, hottest attraction to online marketers today? First of all, Facebook’s unique social networking interface, currently with fifty million active members and adding two hundred thousand more a day, is at the forefront of the Web 3.0 movement - operating systems that work not on your computer, but entirely online. Also, the over-five thousand free Facebook tools developed for the site since May of 2007 make it a fun, playful and cheap diversion for users and their friends. Anyone who’s enjoyed a Super Poke from a pal or spent hours trying to guide Jetman through an endless underground cave can testify to that.
Of course, major players like Microsoft and Google aren’t interested in a friendly Superpoke. They’re in it for the money, so clearly they believe there is a huge amount of it to be made on Facebook. But with computer biz giants throwing hundreds of millions of dollars at Facebook, how can individuals and smaller marketing firms avoid being priced out of the market for internet marketing’s newest must-have tool?
Currently, new, innovative and amazingly effective Facebook marketing software is being released - a prime example being the Stealth Friend Bomber, Facebook Bot Edition. Automated and painless, this easy-to-use Facebook Friend Adder gives your marketing operation a huge boost with Mass Facebook Friend Requests, Messages and Pokes. Using a Facebook bot like this takes your marketing message to a whole new level.
With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet’s hottest and fastest-growing social network.
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Posted: March 11th, 2008 under Online Marketing.
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