Top Producers Sales Success
You want to be a top producer, but you’re stuck being average. You do what you’re supposed to do according to the industry experts yet it isn’t working. You’re frustrated and exhausted and you don’t know what you don’t know. You’re not alone, and if you keep doing what you’ve been doing you’ll stay stuck and frustrated. The thing about success is that it can actually be the very thing that stifles future growth. The very things it took to get you to the level of success you enjoy today will keep you trapped at that level.
You aren’t happy where you are, but you’ve grown complacent and you aren’t working hard to move up. You’re in the danger zone. When you’re in the danger zone you don’t know what you don’t know, and you aren’t actively working to get to the next level.
If you aren’t moving forward you’re moving backward. It’s ten times harder to regain momentum than it is to keep momentum going. Top producers spend a great deal of time improving on the fundamentals of sales and marketing even though they do it very well already. Plus top producers don’t do the things that industry experts tell them to do. There is a very good reason for that. Top producers don’t cold call, they don’t use general marketing communications, and they don’t waste their time networking at chamber events. No one handed them any breaks. Top producers became the best by learning from people outside their industry.
Why would they turn to people outside their industry for help when they could tap into the top producers in their industry? If you think about it for more than a few seconds the answers become obvious: the best doers aren’t necessarily the best coaches and mentors, the best aren’t likely to want to share their secrets and have you directly competing with them, and even if you tried to clone them it wouldn’t necessarily work for you because you aren’t the same people.
Top producers realize you can’t reach the top by copying someone else. You need to follow and understand a sales system, but the purpose of a sales system is to keep you focused on the prospect. When you stay focused on the prospect you can help them buy.
Perhaps one of the most important things a top producer understands is that if you want to sell you have to stop selling, and learn how to help people buy. It takes work to learn how to help people to buy. But top producers are never afraid to work on things that have a high pay-off rather than spinning their wheels on a low value activities that produce nothing. And isn’t that what you’re doing now?
Posted: December 18th, 2007 under Marketing.
Comments: none